![]() ![]() ![]() When used successfully, the Six Principles of Sticky Ideas “can genetically engineer our players ” into powerhouses capable of making the points you’ll need to win your audience and inspire action.ĭespite your genes and lack of “natural creativity,” the following powerful principles will exemplify to you how moderate “focused effort can make almost any idea stickier, and a sticky idea is an idea that is more likely to make a difference.” The mnemonic SUCCESs is presented through a series of case studies and examples that highlight the empirical value of presenting a Simple, Unexpected, Concrete, Credible, and Emotional Story – the “ Six Principles of Sticky Ideas”. Successful stories, advertising campaigns and ideas that stick generally share recognizable characteristics that can be summed up in the mnemonic SUCCESs.” ![]() In the book Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, there are six principles presented to help you craft and effectively present ideas that will stick in the minds of your intended audience.Īccording to the Heath Brothers, “every idea can be presented so that it sticks. The cover of Made to Stick by Chip Heath & Dan Heath ![]()
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